Content Writers: Are They Really Necessary?

Posted by in Writing Services

The internet is a great place to drum up business, but it’s a cut throat world. Everyone wants to be on top of search engine rankings. This is because most people who surf the internet tend to click on the first link they see when searching for a particular keyword and this means that if your website ends up on page 2 or higher in the search engine results, there is little to no chance for your website to get noticed. This is where SEO or Search Engine Optimization comes in play.

Content writersIn the past, many SEO techniques involved cheating the system in order for websites – no matter how useless they really are – to reach the top of the search engine result pages. Unfortunately for those who employed these types of techniques, search engines have updated and continuously update their systems in order for others to get a fair shake. They have adjusted their algorithms to prioritize sites with useful content rather than keyword-stuffed copy that makes no sense. This is where content writers come into the picture.

What Does a Content Writer Do?

Content writers provide websites with content that is relevant to their business. These could be in the form of informative articles, write ups about the company as well as its products and services, or blog posts that their target audience may find helpful. The way they write is different from people who write for print media. This is because they need to make sure that their work is easy to read and understand as their target audience tends to skim and scan articles instead of reading them thoroughly from beginning to end. With that being said, their work should be concise and straight to the point in order to keep their readers attention. If that isn’t tricky enough, they also need to incorporate simple, yet effective SEO techniques such as using the appropriate keywords in the text and make it look natural in the process.

Why Do You Need to Hire a Content Writer for My Website?

Many business and website owners insist on taking the Do-It-Yourself approach when it comes to online marketing. Writing copy for one’s own website does have its advantages. First of all, you won’t need to pay someone to write your content for you, and second, you have full control of what goes on your website and what doesn’t. Unfortunately for many, this job can be quite overwhelming as it takes up a considerable amount of man hours just to come up with a single well-worded article to post on a website or blog. The time spent writing web content could be of better use elsewhere in the business. Hiring a professional writer to do the job for you may cost you at first, but it is definitely money well spent.

Here are some of the reasons why:

1. Content writers already have considerable knowledge of proper SEO techniques and are able to adapt their work to your needs. This, coupled with their knack for the written word will help broaden your audience and reach more people in the process.

2. They are trained to write in such a way that readers won’t have a hard time understanding what you are trying to say. They don’t add too many unnecessary details or fluff to the content they are writing, making them easy to read and understand.

3. They can write about a variety of topics and you can expect well-researched articles as a result. They are also able to break down highly technical ideas and make them easier for your target audience to understand.

4. Having someone write your content for you frees up a lot of your valuable time. Since search engines seem to prefer websites and blogs that are updated frequently, having a writer create content for you on a regular basis not only saves you time, but money as well.

5. Aside from just providing you with articles, a web content service provider can also give you more value for your money by creating articles and content specifically for many of the major article submission sites with backlinks to your website.

Although these articles won’t appear on your site, people who read them will know that they can get more information on your website just by clicking on the link they provide. This expands your audience base and drives more traffic to your website or blog.

Unless you’re a skilled writer yourself, it’s not advisable to go the DIY route when trying to fill your website with valuable, search engine friendly content. Paying for articles isn’t such a bad thing if you consider all of the benefits you can get from it. Not only do you get well-written articles and content, but you also get everything else that you need in order to raise your rankings on search engine result pages and much, much more.

Content writers and content writing services are definitely a valuable resource especially for those who are just starting out in the online marketing world. They basically do all the grunt work while you focus on other aspects of your business.

Qualities of a Motivational Speaker That You Should NOT Have!

Posted by in Speaker

You may have experienced this once or twice but there are just those motivational speakers that have put you “off the mood” while listening to their speeches. The message might be inspiring and genuine but you might feel that the one delivering is not. Below are some qualities that aspiring motivational speakers should avoid emulating:

Too self-absorbed

Sometimes it is not their fault, some speakers are just too enthusiastic about the topic that they sound like bragging when making examples about themselves and their experiences. To avoid doing this, relate the experience to the audience, to their everyday lives. A good tactic used by some motivational speakers is to relate their own experiences to the audience by telling it as the story of another person, and then reveal later that the example is actually them. A speaker must be genuine so as to not look like they are just humble-bragging. Avoid, as much as possible the repetitive use of the pronoun me and I as it would look like that you only have the intention to impress rather than to educate and help.

Tells too many stories

Motivational SpeakerStories are important to relate feelings and appeal to the audience’s emotion. One or two stories are good. Anything in excess is irritating. People want to hear more content and less stories (especially if the stories are always about the speaker himself/herself.)

Not researching about the audience

No matter how flawless the material is, it will not have an impact if it is delivered to the wrong audience. This is where knowing the audience is critical. Speeches should not be one-size-fits-all; it should be tailored to the audience’s needs and capacity. In fact, the audience can really appreciate the effort of researching about them; it makes them feel that they are important to the speaker. For example, if you will be giving speeches to dentists, know that dismissing them as mere “secondary’s” to physicians and simplifying their scope of work to just extractions, fillings and cleaning will surely offend them. Dentists, for example, like to be treated the way they should be treated – specialized doctors of the mouth who do not just extract, fill and clean teeth, they can also do minor surgeries, make mouth and face prosthetics, align teeth and put surgical implants.

Too many gimmicks and activities

Some members of the audience may just be coerced to be there (especially for company workshops). You should never assume that all of those who are in the venue are actually there to listen to you speak. It is important to always think that there will be people that have some pressing issues and obligations to attend to so you should not waste their time or make them expend too much energy through activities such as constantly making them stand-up and shake hands with the person at the back. Only include activities and ice-breakers that are absolutely necessary for the topic.

Too preachy and emotional

Most people do not like being told how they should live their life. Only make suggestions rather than proposing absolute solutions that would sound as if the audience will burn in hell or will be missing half of their life if they don’t do it. Motivational speakers who are too emotional can drive away some members of the audience. Appealing to the emotions of people can indeed bring out change but remember to balance it with facts and some scientific basis. Remember that emotions and intellect make the two halves of being a human being. You have to stimulate both.


People will appreciate you more if you present both the negative and positive sides of a topic or your material. This shows them that you actually and thoroughly know your way around the topic. Seasoned motivational speakers also present solutions or counter-arguments to the negative side of their material as this can also serve to deter heckling tendencies of skeptics and cynics.

Too many clichés

If you have speaking engagements with older people, company executives or long-term employees then chances are these people have heard too many motivational speeches already and are tired of them. The reason that they may have hired you is because they want fresh and new material. Do not fail them. Once people feel that they have nothing to learn from you, they will not be open to whatever ideas that you have.

The Motivational Speaker provides an inspiring and uplifting program usually built around powerful stories, often personal experiences of the speaker.

What Logo Lanyards Can Do for You and Your Company

Posted by in Product

Lanyards are used to hold common items such as identification badges, cameras, key cards, flash drives, MP3 players and pens. When they were first made, they were intended to hold swords and pistols. As they were useful then, they are still very useful now. So useful, in fact, that they have become a staple piece for office and school uniforms.

Here are some reasons why the use of logo lanyards has become so widely held:

1.They facilitate easy identification for access and security purposes. Lanyards have long neck straps that not only can hold identification tags in a conspicuous way. Aside from that, the long straps allow for easy access to whatever is needed; for example, the employee need not take the lanyard off his neck to swipe his access card or use his key.

2.They promote a sense of belonging.  When students all wear an ID lanyard that has their school logo, they have a keen sense of uniformity and solidarity. They know that they belong to the same school and they fit in.

Logo LanyardsIt is the same with a company where employees feel that they really belong to the company when they wear their lanyards. Even if the company does not have a prescribed uniform for its employees, the lanyards establish a certain sense of connection among peers.

3.They strengthen brand consistency among employees inside the office.

4.They encourage employees to follow the company policy of wearing IDs. Some employees hate the idea of wearing IDs as the cards oftentimes get in the way. But with uniquely designed lanyards, not only do IDs become more wearable, but office uniforms can also be more fashionable.

5.They are a good promotional tool when seen outside of the office. When the design of logo lanyards appeals to the employees, they will not hesitate using it even outside company premises. Likewise, when lanyards are made of sturdy materials, employees will use them for holding everyday things such as keys. And as they are utilized in common activities or purposes, it can attract other people’s attention. When people see them, your brand is being promoted for free. People are being made aware of your company, what you sell and do. Your employees unconsciously become sales agents. It is like putting your company effectively on the public map – at no cost.

6.They are good conversation starters. Logo lanyards that are unique in design can be quite catchy and may cause a conversation to ensue. Good conversations and communication promote employee productivity.

7.They are a very practical means to promote your products or services. Compared to printed advertisements like brochures and flyers, lanyards are very inexpensive.

Envisioning the lanyards outside of company premises can be a nice kick start to designing good and efficient logo lanyards. What design will attract people? What material is more durable? What kind of printing will last? Just as convenience and usefulness inside the office is considered when preparing corporate lanyards for staff use, inadvertent marketing should also be taken into account. Remember that it can be used outside of the company just as it is required to be used inside.

Creativity is vital to branding and promotions and logo lanyards can be used as a branding tool when the right methods are utilized. Create a strong logo design and have it printed on high-quality lanyard material instead of going for plain black neck straps. Use the company colors for the lanyard straps and print the website URL or the corporate tagline. Make sure it is something that people will want to wear. Many are the benefits of using lanyards and companies would do well to take advantage of these simple yet very effective contraptions.

Commercial and Industrial Applications of Misters

Posted by in Electronic

Misters are used for helping people in large areas or members of a large crowd stay cool. They are effective whether they are used indoors or outdoors. It matters little whether the mist fan is used in an enclosed space or not.

misterMost people nowadays who are familiar with mist fans know just how useful they can be for residential cooling. People are making the shift towards using mist fans. They are very cost effective for the kind of cool sensation that they afford their owners.

However, there are people who use mist fans for reasons other than to keep themselves cool. Mist fans are actually very versatile pieces of machinery that can be used for a wide array of different commercial and industrial applications. People can say what they want about how effective mist fans can be in providing people with cool comfort, but there are plenty of people out there who appreciate them for more than that.

Misters seem like a very mundane piece of technology, especially when compared to something like an air conditioner. Nevertheless, the lack of sophistication has made it a simple solution to some complex problems. Below are just some of the ways mist fans are used in commercial and industrial applications.

Pre-cooling air conditioners with misting

misting-fansThere are plenty of buildings and structures that continue to employ air conditioning as their primary means of keeping cool. There is nothing wrong with that. Air conditioners still provide the best kind of cooling comfort in an enclosed space.

The downside with air conditioners is that they tend to perform worse during summer, just when they are needed most. Aside from a decrease in performance, the use of air conditioners are more cost prohibitive since they draw in more electricity. The air conditioner needs to work extra hard because of the scorching heat outside. A lot of commercial establishments, such as groceries and restaurants, have a difficult time managing their air conditioners.

Misters can help these commercial establishments by pre-cooling. Using a misting system on air-cooled air conditioners can help improve performance.

Helps maintain heavy machinery

Mist fans are used heavily in heavy industries. Heavy industries, especially manufacturing, often use a lot of heavy machinery. These machines produce an astonishing amount of heat. The power required to operate them and the huge number of different parts all comes together to produce the large amount of heat typically associated with large machines.

Companies want to get the most out of their heavy machines. Those things are not cheap after all and getting the most mileage out of them is one of the best ways to ensure profit. Mist fans are useful because they can help machines cool off. Preventing a machine from overheating will reduce the chances of it breaking down. Companies generally want to avoid this since a broken machine will put business operations to a standstill.

Misters are one of the most cost effective solutions for keeping a piece of heavy machinery cool.

Can be used to control the smell of the work environment

misterfanAnother unusual way industries have been using mist fans for some time now is odor control. When people smell something, what they actually smell are tiny particles that fly around in the nose. Those particles stimulate certain nerves which send signals to the brain which interprets the stimulus as smell. Preventing the particles from flying around will prevent people from smelling it.

Mist fans can help improve the working environment by simply making it smell fresher. Misters provide an extremely efficient solution in preventing the spread of odor at an extremely low price.

November 2015
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